A collection of useful, informative professional techniques for communications that bring results, first published in the Orchard House Communications newsletter.

First paragraph of Brochures That Bring Business:
     Are paper brochures still needed in the age of the Web site? There are definite advantages to hard-copy brochures. People can be too busy or lazy to go to a Web site, or may not even know of your Web site. A paper brochure can put your information right in their hands, including your Web site address, so they know where to go for more information. Whether sent by regular mail or set out for pick up at a store or show, paper brochures, if they’re creative, tend to get looked at. There are even creative opportunities for brochures that all other kinds of materials lack. Good brochures get kept, passed around, and referred to.